I’m a creative director, brand designer, and strategist based in Denver, CO.

I’ve spent more than a decade helping brands find their voice and show up with clarity. Before starting my freelance practice, I was the Creative Director at Design B&B, a brand design and strategy studio in Chicago. While there, I led work for major CPG brands like Kleenex, Cottonelle, Eggo, and Bayer, along with projects for startups and nonprofits.

Most recently, I worked in-house at Outrig, leading a full rebrand and renaming effort, and building design processes from the ground up as their first in-house creative resource.

My sweet spot is the intersection of brand strategy and visual design: developing identity systems, naming, messaging, and beyond. I love to help companies figure out who they are and then how to make sure their audience receives that message clearly. I also take on web design and copywriting projects. I love any tricky challenge, and any opportunity to simplify complexity.

Before all of this, I trained for 20 years as a ballet dancer. I like to think that experience still shapes how I work: it’s the small details, and the daily practices that add up to the final outcome.

If you’re looking for a creative partner or want to chat about a project, I’d love to hear from you. Please reach out via the contact form below, or reach me at cleoledet@gmail.com