bringing magic to your morning, here for a limited time
why
To help Kellogg tap into the growing appetite for magical and fantasy-themed foods (looking at you Unicorn Frappuccino).
how
By branding a series of limited-edition offerings for seekers of sparkle, and over-the-top flavor.
what
Limited edition packaging treated as “pop-up” brands: enough shelf-impact to be noticed, and enough joy to be coveted.
my role
This project was made for me. A child of the glitter-and-rainbow crazed 90s, I once displayed a Lisa Frank calendar in our very chic office for a full 12 months (much to the chagrin of my boss with impeccable taste). I just can’t help loving the aesthetic; it tickles something in my brain. When the first fantasy brief came into our studio (for mermaid and birthday cake waffles), I jumped at the chance to lead the work, and even got to play with a little lettering and illustration myself. Each subsequent pack we designed (over the course of about 3 years) became an opportunity for me to partner with a younger designer, mentoring them in project leadership, while also getting to make dreamy, joyful work to delight shoppers of all ages.
credits
client Kellogg
agency Design B&B
core team Liz Lovasco, Amy Ackermann, Olivia Noll, Sammy Smith, Hunter Coleman
